- Client: LLC "Tarusyanka"
- Industry: Hunting estate
- Region: Russia, Kaluga Oblast, Tarusa District, Baryatino village
- Website type: Multi-page corporate website
- CMS: WordPress
- Development time: 1.5 months
- Language: Russian
TaRussky Trophy hunting estate is a place where you can enjoy hunting and fishing any time of year. The area’s low population density and remoteness from major settlements, combined with its proximity to Moscow, make hunting here particularly attractive. 23,000 hectares of unique forest lands and wild forest lakes with high densities of wild boar, fallow deer, red deer, moose, sika deer, small fur-bearing game, and a great variety of birds offer guests a wide selection of services. These will delight fishing and hunting enthusiasts regardless of experience level or preferences.
At the project start, the task was to develop a modern company website, quickly build trust, and start receiving online inquiries.
A responsive website with service descriptions, trophy gallery, inquiry/booking form, contacts, CMS, and basic SEO. Page load time under 3 seconds, lead growth within the first 3 months, and proper mobile functionality.
Increase targeted inquiries and calls, enable easy content updates, and showcase the estate’s professionalism.
Men aged 30-60 (hunters), groups/families, tourists; locally and in neighboring regions.
Project workflow stages
Agree on goals, budget, and timelines, sign the brief, and list required materials (logo, photos, texts, licenses). This ensures a clear start and speeds up subsequent work.
Analyze competitors, target audience, and local demand, then approve the site structure and key user scenarios. This helps build logical navigation and content priorities.
Create wireframes for key pages and user flows for submitting inquiries and contacts.
Develop a visual concept for the homepage and inner page templates with responsive layout for mobile devices. Select colors, fonts, and gallery style to enhance trust and emotional impact.
Front-end development, CMS integration, inquiry forms, maps, and necessary integrations (chat, analytics, messengers). Coded with attention to loading speed and basic security.
Upload photos, texts, price lists, and licenses; optimize meta tags and content for local search. Proper content fills improve indexing and initial search positions.
Test across devices and browsers, verify forms, speed, and security, and fix any bugs found. After final approval, deploy the site to the production domain and open access to users.
Provide technical support, implement changes based on feedback, and set up analytics reports; launch advertising and SEO activities to drive inquiries. Regular monitoring helps quickly improve conversion rates.
Tasks and solutions
Brand trust
A professional visual style was created with high-quality trophy photos and a “Licenses and documents” section; reviews and partner logos were added as social proof.
Rapid lead flow
A prominent CTA panel and “Book a hunt”/”Call us” buttons were placed in visible locations; the inquiry form was simplified to 5 fields and works in 1-2 clicks.
Convenient service presentation
A “Services” block was created with cards (description, duration, price, included/not included) by hunting type; each card leads to a detailed page.
Simple content management for staff
A lightweight CMS was connected (admin panel for adding tours, news, photos, and reviews) with access roles; a training checklist and brief admin guide were provided.
Increased mobile user conversion
Mobile-first responsive design, large tappable buttons, and simplified navigation; media loading was accelerated for mobile networks.
Easy communication via messengers
Quick WhatsApp/Telegram widgets and callback button were added; the contact page features a clickable phone number and directions map.
Fast page loading
Fields: name, phone (required), email, hunting type/date, comment, and data processing consent.
Results
Launched a modern responsive website. It works equally well on phones and desktops. Connected a simple admin panel so staff can update texts, photos, and prices themselves. Added large trophy photos and a convenient gallery with filters. Designed service pages with clear cards: what\'s included, duration, and approximate price. Created prominent "Book a hunt" and "Call us" buttons so visitors can quickly submit an inquiry. Set up inquiry forms and notifications — applications go to the admin panel and Telegram. Connected analytics (GA4 and Yandex.Metrica) for tracking inquiries and calls. Optimized the site: WebP images, fast loading and caching, average load time under 3 seconds. Implemented basic security: SSL, form spam protection, and regular backups. Added a licenses section, photo reviews, and a service packages table to build client trust.
Read More
How We Built a Hunting Lodge Website and Increased Client Flow — A detailed breakdown: challenges, solutions, and results.
Services: Turnkey Website Development · Website Promotion