- Client: LLC "Akadem Voyazh"
- Industry: Tour operator
- Region: Russia, Moscow
- Website type: Multi-page
- CMS: WordPress
- Development time: 1 month
- Language: Russian
LLC “Akadem Voyazh” is a dynamic travel agency specializing in organizing individual and group trips across Russia and abroad. Our team of professionals selects safe and cost-effective routes, combining comfort, unique experiences, and the best value for money.
- The current website is outdated (non-responsive, low conversion).
- Tour products exist, but data is scattered (Excel, CRM, email).
- Limited budget and/or tight seasonal launch deadlines.
- Need for booking/CRM/payment system integration.
- Minimal or non-existent analytics and SEO preparation.
- Build a modern responsive website for tour presentation and accepting applications/bookings.
- Integration with current CRM and payment gateways.
- Convenient admin panel for updating tours and promotions.
- SEO optimization for organic traffic.
- Quick launch before the tourist season.
- Lead generation and conversion (online applications, calls).
- Streamlining internal application processing workflows.
- Increasing search visibility for key destinations.
- Building trust (reviews, case studies, accreditations).
- Mobile optimization and fast loading speed.
- Families aged 30-50 — looking for ready-made package tours, value reliability, detailed descriptions, and reviews. Primary devices: mobile + tablet.
- Young adults aged 20-35 — focused on active/budget destinations, seek fast online payment and social media.
- Senior travelers aged 55+ — prefer a clear interface and phone support.
- Corporate clients — business trips, corporate offers; personalization and invoicing are important.
Project workflow stages
Business, competitor, and target audience analysis, analytics data review
Sitemap, user scenarios, CMS/integration selection
Visual design, responsive mockups, UI kit
Copywriting, SEO tags, photo/video preparation
Layout, CMS, integrations (CRM, payments, calendar), admin panel
Functional QA, cross-browser testing, load testing, security
Production deployment, DNS setup, SSL, monitoring
Technical support, updates, CRO, marketing
Tasks and solutions
Branding and positioning
Goal: create a recognizable image and value proposition.
Solution: unified visual style, tagline, key messages on the homepage and tour cards; brand guide.
Lead generation
Goal: capture the maximum number of leads.
Solution: visible application form, pop-up offer, CTA on every block, simplified mini-form, and callback.
Convenient tour search
Goal: help users quickly find the right tour.
Solution: flexible search with filters (date, price, type, country), autocomplete, and suggestions.
Content and SEO
Goal: drive organic traffic and ensure relevance.
Solution: semantic core, SEO-optimized content, structured data (schema.org), title and description optimization.
Reviews and trust building
Goal: increase trust among new clients.
Solution: moderated reviews, case studies, ratings, partner logos, and certificates.
Content personalization
Goal: increase offer relevance.
Solution: recommendation engine (popular, similar tours), targeted banners by segment and browsing history.
Speed and performance
Goal: reduce loading time and lower bounce rate.
Solution: CDN, image optimization, lazy loading, script minimization, and caching.
Results
A modern, responsive website was developed for the travel agency with intuitive navigation and an attractive design. Key sections were implemented: a tour catalog with filtering by destinations, dates, and prices; online booking; a blog with useful travel articles; and a contact page with an interactive map and feedback form. A content management system (CMS) was integrated, allowing agency staff to independently update tour and promotion information. The site is optimized for mobile devices and search engines (SEO), ensuring high visibility on Google and Yandex. Analytics tools (Google Analytics, Yandex.Metrica) are connected for tracking user behavior and marketing campaign effectiveness. Spam protection and basic cybersecurity measures have been implemented. Initial results show a 40% traffic increase and a 25% rise in booking applications within the first month. The website has become an effective tool for attracting clients and building brand awareness.
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Services: Website Development · Website Promotion