- Client: IE Mikaelyan Elena Levonovna
- Industry: Hotel
- Region: Russia, Krasnodar Krai
- Website type: Multi-page corporate website
- CMS: WordPress
- Development time: 2 months
- Language: Russian
Hotel Corso is the newest hotel in the area, offering high-quality services. It is an ideal destination for family vacations, groups of friends, and business travelers seeking a complete recharge on the Black Sea coast with maximum comfort and convenience.
The old website had no online room booking capability. Insufficient UX and mobile version development, lack of a clear CMS, and no SEO strategy
Develop a website with a clear structure, present all services, implement room booking, and create a new site design
Develop a user-friendly, secure, and scalable website for online hotel room booking with an admin web panel and simple channel manager integration. Target users: B2C customers and hotel administrators.
The target audience is divided into several logical segments: individual travelers (leisure and business), families and groups, corporate clients, partners/aggregators, and local visitors.
Project workflow stages
- What we do: meeting with the client, gathering key objectives, agreeing on the MVP feature list.
- Result: a concise brief, prioritized backlog, and work plan.
- What we do: simple screen layouts (wireframes) + polished mockups for the main pages (mobile and desktop).
- Result: finalized mockups and a UI component kit for developers.
- What we do: code and build the homepage, search, room listing, room detail page, and booking form.
- Result: a clickable interface ready for API integration.
- What we do: build data models (rooms, bookings, pricing), an API for search and booking, and a database.
- Result: a reliable API and test data for the front-end.
- What we do: connect front-end and back-end — date reservation, confirmations, integration of 1 payment gateway.
- Result: a complete booking flow with payment and notifications.
- What we do: a simple admin interface for viewing/canceling bookings and managing dates.
- Result: a working panel for hotel staff.
- What we do: run core scenarios, test payments, fix critical bugs.
- Result: a stable MVP with a list of improvements for future iterations.
- What we do: deploy to production, enable monitoring, verify the first bookings.
- Result: public launch and a brief readiness report.
Tasks and solutions
Hotel image
For the hotel industry, it is more important than ever to build a positive image and attract potential guests. This is why hotel website development is such a critical task. In this field, it is virtually impossible to build a successful business without your own website. Guests appreciate being able to find all the information they need about a property in one place — view photos, check amenities, and find contact details.
Clear and prominent "Book Now" buttons
- What we did: made buttons more visible, shortened the path to payment.
- Why: makes it easier for people to understand what to do next.
- Impact: fewer abandoned forms, more completed bookings.
Improved photo quality
Enhanced photo and video quality. Only high-quality interior photographs can highlight the beauty and uniqueness of each room. Modern technologies even allow virtual hotel tours.
Color scheme
When developing a hotel or hostel booking website, use colors that evoke positive emotions and are associated with relaxation and comfort. The color palette should match the brand identity while remaining subtle and not overly contrasting.
Mobile version
Optimized the site for mobile phones, as most guests browse from their phones.
Impact: lower bounce rate and more mobile bookings.
Readable text
- What we did: aligned fonts, made headings clearer.
- Why: it’s important to quickly see prices, terms, and amenities.
- Impact: guests find the information they need faster.
Fast page loading
- What we did: optimized images and scripts, enabled lazy loading.
- Why: a slow website drives guests away.
- Impact: pages load faster — lower bounce rate and higher search rankings.
Results
We created a high-quality product that fully meets the client's requirements. The website reflects the scale of the business — it looks solid and professional, with an intuitive and easy-to-use interface. After launch, traffic increased and behavioral metrics improved: users spend more time on the site, view room listings more often, and complete bookings. Brand recognition grew, and trust in the company strengthened thanks to transparent pricing, reviews, and secure payment options. Ultimately, the website became an effective sales tool and a reliable communication channel with potential guests, boosting direct bookings and customer loyalty.
Read More
Black Sea Hotel Website: Why a Template Didn't Work — How we ditched the template and what we built instead.
Services: Website Development · AI Chatbot for Website