Website for a hunting farm: how we increased the flow of customers through development and promotion
80% of hunting farms in Russia still accept applications by telephone. The client calls, waits, does not get through – and goes to those who answered first. Our customer lost clients this way until he decided to make a website that works instead of a manager.
This is a case from web studio 12ia. We’ll tell you exactly what we did, what solutions worked, and why a website for a hunting farm is not just a business card with photos of the forest.
Task: not just a website, but a sales tool
The customer came with a typical situation for hunting farms and recreation centers. There are lands, there are services, there are regular customers. But there is no system that attracts new ones.
Main problems:
- An old website based on a free template is not trustworthy
- Reservations only by calling – clients from other time zones are lost
- No positions in the search – for the request «hunting farm» + region site not located
- No analytics – it’s unclear where clients come from and what interests them
Task: full cycle of hunting website development – from design to promotion. The site itself must sell, accept applications and answer questions.
Unique design: why the template didn’t work
The first thing we did was abandon ready-made templates. This is critical for hunting. Templates for «tourism» designed for beach hotels and city hostels. The atmosphere of the forest, hunting, nature is a completely different story.
What was included in the design:
- Color palette – muted natural tones: dark green, brown, beige. No acid buttons.
- Photos in full screen – lands, houses, trophies. The first screen immediately conveys the atmosphere.
- Clear navigation – services, prices, reservations, contacts. Four clicks to the application maximum.
- Adaptive layout – 60% of visitors come from a phone, often straight from the forest with mobile Internet.
Collected using WordPress + Elementor. This gives the customer the opportunity to change prices, add photos and update the schedule – without a programmer.
Loading speed is a separate task
A website with large photos can easily load in 8-10 seconds. For mobile Internet in the forest, this is a death sentence. We connected FastPixel for optimization, configured lazy loading of images and caching. The result is loading the first screen in less than 3 seconds, even on 3G.
Online booking system: requests 24/7
The main feature that changed the situation is online booking. Before this, the customer accepted applications by phone from 9 a.m. to 6 p.m. Clients from Moscow, St. Petersburg, and Siberia called at inconvenient times and left.
What we implemented:
- Availability calendar – the client sees available dates and immediately selects
- Choice of services – hunting, fishing, accommodation, bathhouse, food. Each service has a price.
- Automatic notifications – the customer receives an application by email and messenger, the client receives confirmation
- Online prepayment – reduces the cancellation rate
This solution works equally well for both hunting farms and recreation center sites, fishing farms and country clubs. The logic is the same: the client should be able to book at any time of the day.
AI chatbot: answers instead of a manager
The second thing that relieved the customer was a chatbot based on artificial intelligence. Not the one who answers “Your call is very important to us,” but the one who really knows the price, schedule and conditions.
The bot is trained on data from a specific farm:
- Answers questions about prices and services
- Explains the rules of hunting and living
- Helps you choose dates and make a reservation
- Works on the website and in instant messengers
According to our experience, AI bots answer up to 70% of typical questions without human intervention. For a hunting farm, where one person is both the huntsman and the administrator, this is not a luxury, but a necessity.
how to start SEO on a budget optimization: so that the site is found
A beautiful website without traffic is an expensive business card. Therefore, SEO optimization was included from the very beginning, and not “later, when the budget is available.”
What did you do regarding SEO
| Stage | What’s included |
|---|---|
| Semantic core | Collected requests: «hunting farm + region», «hunting with accommodation», «recreation center hunting fishing», «online booking hunting» |
| Site structure | Separate pages for each type of service – hunting, fishing, accommodation, banquets |
| Technical optimization | Meta tags, image alt, Schema.org markup, sitemap, robots.txt |
| Content | Unique texts on each page, a blog with useful articles for hunters |
| Local SEO | Yandex.Business, Google Business Profile, maps, directories |
We connected Google Analytics and Yandex.Metrica – now the customer can see where visitors come from, what pages they look at and at what stage they leave. This is not abstract analytics, but concrete data for decision making.
What the customer ultimately received
Instead of a template business card website – a full-fledged tool for attracting clients:
- Website with a unique designthat conveys the atmosphere of the farm and inspires trust
- Online bookingwhich accepts applications at any time of the day
- AI chat botthat removes routine questions from the administrator
- SEO promotionthat brings targeted traffic from search
- Analyticsthat shows the real picture – not guesses, but numbers
The website is no longer an expense. It has become a channel through which new clients come – without cold calls, without direct advertising.
Who is this solution suitable for?
This approach works not only for hunting farms. The same logic – design + booking + bot + SEO – applies to:
- Recreation centers and country clubs
- Fishing farms
- Guest houses and mini-hotels
- Tourist bases
- Any business in the field of recreation and tourism
If you have services that can be booked, you need a site that does this automatically. Not “someday later”, but now. Every day without online booking, these are customers who went to someone who responded faster.
Do you want the same?
We at web studio 12ia create websites for businesses in the field of tourism, recreation and services. See our full project portfolio for this lodge or our Black Sea hotel website case. Full cycle: design, development, booking, AI bots, SEO. One contractor – one result.
Leave a request for free consultation – we’ll discuss what your business needs. Or write to us directly and we’ll tell you where to start.
In the meantime, the question is: how many clients this week did not get through to you and went to your competitors?