150,000 rubles. Or 15,000. Or one and a half million. All three figures are real, and all three are for a “turnkey site”. The difference is what exactly you get for the money.
We have been making websites for more than 10 years. During this time, we saw a “site for 5,000 on freelancing”, which stopped opening after a month, and a corporate portal where the budget was spent on functions that no one uses.
In this article – without water. Specific numbers, what they consist of, and what you can save on and what you can’t.
What does the cost of website development consist of?
1. Site type
This is the main factor. A business card website and an online store for 5,000 products are different projects with different budgets.
Business card website (5-10 pages)
For those who need an online presence: “who we are, what we do, how to get in touch.” Suitable for small businesses, specialists, local companies.
Corporate website (15-50 pages)
For companies with several directions, portfolio, blog. We need a well-thought-out structure, SEO, and possibly integration with CRM.
Landing page (1 page)
One task – one action. Sell a service, collect applications, announce an event.
Online store
Product catalog, shopping cart, payment, personal account. Complexity depends on the number of products and integrations.
2. Website design: template or custom
Two approaches:
- Template design – a ready-made theme is taken and adapted to the brand. Fast, cheaper, but limited in uniqueness.
- Individual design – drawn from scratch to suit business needs. Longer, more expensive, but the site is not like thousands of others.
We use both approaches depending on the task. For hotel on the Black Sea they made an individual one – because the template did not convey the atmosphere of the place. The template is quite suitable for an informational site.
3. Functionality and integration
Each additional feature costs development time:
- The feedback form is basic, available everywhere
- Online cost calculator – you need calculation logic
- Personal account – a serious development
- Integration with CRM (Bitrix24, amoCRM) – API setup
- AI chat bot on the site – a separate product
- Multilingual – double the content
4. Content for the site
Texts, photographs, videos. Two options:
- The client provides – cheaper, but often texts have to be rewritten
- Studio creates – more expensive, but professional texts taking into account SEO
5. SEO optimization when creating a website
Basic SEO optimization (meta tags, speed, mobile version) should be present on any website. This is not an option – it is standard.
Advanced SEO (semantic core, content strategy, link mass) – a separate service with a monthly payment.
Real prices for website development in 2026
| Site type | Template design | Custom design |
|---|---|---|
| Landing | from 30,000 ₽ | from 80,000 ₽ |
| Business card website | from 50,000 ₽ | from 120,000 ₽ |
| Corporate website | from 100,000 ₽ | from 250,000 ₽ |
| Online store | from 150,000 ₽ | from 400,000 ₽ |
What is included in the price: design, layout, programming, basic SEO optimization, adaptation for mobile devices, training in working with the admin panel.
What is NOT included: content (texts, photos), monthly SEO promotion, hosting and domain, technical support after delivery.
What can you save on when ordering a website
Template design instead of individual one. If you are not a luxury brand and do not compete visually, a WordPress template with modifications will cover 90% of the tasks.
Prepare the content yourself. You know your business better. Write the basis – the studio will edit and optimize.
Start with an MVP. Launch a website with basic pages and improve as it grows. There is no need to do “everything at once.”
What you can’t save on
Adaptation for mobile devices. More than 70% of traffic is mobile. A website without a mobile version loses the majority of visitors.
Loading speed. Every extra second of loading = minus 7% conversions. This has been proven by Google research.
SSL certificate. Without https://, Google lowers rankings, and browsers display a “Not secure” warning.
Basic SEO. A site without SEO is a billboard in the forest. Beautiful, but no one sees.
How to how to choose a web developer to create a website
- Ask for a portfolio. Not client logos, but live links to working sites.
- Check what is included in the price. “Website for 50,000” may turn out to be “template for 50,000 + design 30,000 + content 20,000 + SEO 15,000.”
- Ask about deadlines and what will happen if they shift. A good contractor gives real deadlines, and not “we’ll do it in a week.”
- Ask about technical support. What happens after delivery? Who will update the site and fix bugs?
Total
A website is not an expense, but a tool. A good site brings in requests, a bad site wastes your budget.
Before starting, it helps to prepare a technical brief. If you are not sure what business card site, landing page, or full website you need and how much it costs, write to us. We will calculate the cost for your task without obligation.